Recruitment Marketing

The ultimate mini guide to employer branding

24-10-2025

THE ULTIMATE NORDIC MINI GUIDE

1. BUILD CONTINUOUS STORYTELLING MOMENTS

Always-on starts with presence.
Share authentic stories year-round, not just when you’re hiring.

Show your people, your culture, and your purpose in real situations.
Be consistent, honest, and human.

Nordic companies already lead with trust and transparency.
The world just needs to see it more often.

2. CONNECT EVERY CHANNEL IN ONE BRAND EXPERIENCE

Make your employer brand visible where your audience lives:

LinkedIn: professional storytelling and credibility
Meta: emotional reach and human connection
Niche media: precision targeting for specialists
Career sites: truth, not polish. Fast, mobile, personal.

Every touchpoint should feel like part of the same story.

Consistency builds familiarity, and familiarity builds trust.

3. ACTIVATE YOUR EMPLOYEE VOICES

In the Nordics, people trust people more than companies.

Empower your employees to share what they are proud of, what they are learning, and what makes their work meaningful.

Real voices outperform paid advertising every time.
When your people speak, your brand becomes believable.

4. MEASURE WHAT MATTERS THE DATA BEHIND ALWAYS-ON

Always-on isn’t guesswork. It’s strategy backed by results:

Time to hire: Companies with strong employer brands hire 25–40% faster (iCIMS, 2025).
Cost per hire: Organisations investing in employer branding spend up to 43% less (Universum Global, 2025).
Quality of hire: Candidates attracted through trusted brands perform better and stay longer (Harver, 2025).
Visibility: A 0.5-star increase in employer rating gives 20% more job views and 16% more applications (Glassdoor, 2024).

When your story is always visible, your funnel gets stronger. Your hires get smarter.

5. TURN AUTHENTICITY INTO A COMPETITIVE EDGE

The Nordic advantage is real.
We already lead in work-life balance, sustainability, and trust.

Always-on employer branding connects those values with visibility.
It transforms what we are into what people remember.

Employer branding is no longer a campaign, it’s a mindset.
And the companies that stay consistent, human, and present every day will win the war for talent.

Max Mauritzson is the Country Manager for Recruitment Marketing at Talentech AS, responsible for product development, delivery, and client success for the company’s automated recruitment advertising platform. With a background as an entrepreneur and in building Jobtip’s Norwegian operations, he brings hands-on experience from recruitment marketing, employer branding, and automation, ensuring a balanced blend of AI efficiency and human touch in modern talent attraction.